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Branded Packaging

Brief: Design packaging for a given company and product. I was given BMW and a sports bottle.

Duration: 3 Weeks

Year: 2014

Skills shown: Graphic Design, Packaging Design

Results: I created a simple, no nonsense packaging with a handle and an easy access side. The graphic is designed to represent a runner running through mountains, rivers and road, which is similar to a lot of BMW adverts. 

 

Initial Concepts: 

Adobe Photoshop was used in order to investigate different concepts and implementing them onto bottles.

Prototype:

- Full box design rather then money saving slip like most bottle enforces class & sophistication.

- Handle for easeof carrying built in.

- Large easy to read information.

- Easy to tear side panel for easy access to the bottles.

- Simple, uncomplicated graphics.